I have a love and hate relationship with Clickbank. They’re my first affiliate network I’ve worked with and to this day my most successful one. I also use CJ.com and NeverblueAds.com. But I’ve mainly focused on Clickbank this past week.
I wanted to prove a point that I can use PPC advertising to make money promoting Clickbank products. Before this week I’ve only used my content websites to promote. Which works well, but what happens if Google one day kills my content sites? What if I want to get into something but don’t have content websites to support it? I needed to Master PPC advertising. I wanted to have alternatives.
So I tried many different things to try to gain a quick buck with adwords. I tried direct linking to the merchant’s landing page, I tried 301 redirects, I tried email campaigns and I even creating my own landing page.
The only thing that worked for me was sending email campaigns to subscribers and creating my own comparison landing page; basically comparing top 3 or 5 products in a niche.
Having my own landing page was half the battle. What I needed to get good at was using adwords. There are tons of adwords guides out there, so I’m not going to repeat what most people have said already. But here is some key advice:
- Use phrase, and exact matches as much as possible. Don’t use broad keywords in the beginning. You want to increase your CTR to lower your bid price.
- Create small ad groups with less then 30 keywords pre group, and keep your ad variations on topic. Using keywords that highlight your ad variations in search increases your CTR, which lowers your bid price.
- Use good tracking! I used software called Xconversions. It’s the best software I’ve found that turned my campaigns into winners! I had trouble at first, I was converting but I was losing a lot of money. Since Clickbank doesn’t tell you what keywords converted into a sale, I didn’t know what keywords to keep and which to dump. Xconversions basically tracks all that for you. You make a sale, and it tells you which keyword made that sale for you. So you can focuse on keywords that work, and dump the ones that don’t. Xconversions is very easy to use, database driven and it self installs! I had it installed in less then 5 minutes without downloading anything. I highly recommend it.
That’s about it.
Have good tracking, using tight ad groups, use phrase and exact keyword matches and have a kick ass landing page!
Check out my stats on my week old campaign and landing page!
I had some up and down days. Mostly because I was playing around with my landinge page. And I didn’t have good tracking until a couple days ago. Again I highly recommend XConversions tracking. It’ll change your crap compaign into a winner.