Facebook Ads WTH

  

My experience with Facebook Ads has been up and down. Either I don’t fully understand them yet, or I’m just missing something. Some days I get really good traffic with FB, and other days I get nothing. I’m only running a couple campaigns right now, so it’s nothing major but I would just like something a little more consistent, like adwords.

As you can see some days I get pretty high amount of clicks and other days nothing. The only changes I made recently were to up my daily spending limit which increased clicks 100%, but then one change to a campaign brings everything back down.

Maybe I should just stick to the big three search engines instead. I find I convert more with Google then any other network anyway.