 Exactly aspkin...
but you don't have to click on anything for a beacon to work. All a beacon has to do is shine. In other words, it just has to be displayed in your browser. For that to happen, it hits the server from which it is referenced.
Once hit, ebay can then go out and add a cookie to your PC if it isn't already there. If it is, they can read the cookie to see if they can identify you. I am betting this is how 75% of people on EBAY are linked to a suspended account.
An IP Address is iffy at best for identification. An association of what you are selling is iffy or your style in listing is iffy.
A cookie/beacon identification of a suspended account is definitive. It can't be wrong.
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