VeRO isn't worried about only ⊗⊗⊗⊗ goods. They also want to stop anyone who does not have a license (from the trademark holder) to sell the goods officially.
Say I'm the big bad wolf. I huff and I puff. If you have a real rolex for sale, but you didn't pay the company some ransom/protection money, I'll blow your house down.
If you have a ⊗⊗⊗⊗ rolex, I won't bother to huff and puff first.
If you are really determined to challenge my big bad wolfiness, you can challenge the takedown and cry about first-use. Eventually, it will work for you. Maybe once. Expect me to keep huffing and puffing and blowing, the entire time.
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