Re: Amazon listing high in Google Organic results
Since Amazon is pretty huge, you don't really have to worry about the SEO end of things. Product searches on google lead to Amazon quite well on their own.
You could try adwords, but you should maybe ask yourself if using Amazon's own sponsored links could be more beneficial. That would mean that people already navigating around in Amazon would be more likely to find your listing. Generally people browsing Amazon are more likely to purchase than people navigating elsewhere.
If you had a webstore/website "powered by" Amazon, then I would say that Adwords might be a solid option.
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