I have had success with my website, but it did not come overnight.
It is a little over 3 years old. In the beginning, if I had one sale a month, that was good. But I include a coupon or other advert with every eBay and Amazon order. I have also tried to increase my organic search engine traffic.
Over time, this has paid off. I probably average 4-5 sales per day, although that can vary - it has been both much higher and much lower at times.
If you are in this for the long haul - that is, if you plan to still be selling online 2-3 years from now, you should probably have your own site. I recommend a ready-made one that you can put finishing touches on, like Miva Merchant. Watch your costs, because in the beginning, you won't be making money. But it can pay off over time.
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