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What is a Landing Page? Clickbank and PPC Advertising

Posted on August 5, 2007 by Donald in Clickbank, Google, How-To, Intresting Stuff, PPC Leave a comment

What is a Landing Page?

In my quest of earning $200 a day from Clickbank I’ve come to a roadblock when it comes to generating sales using pay-per-click. To this point I’ve only been making money using banner ads on my personal websites. It’s all free organic traffic, so I’m making 100% profit. The thing is I want to start making money that I can control with a flip of a switch. The problem with PPC advertising is your sales have to beat out your cost to make a profit. I understand this. I understand the proper way to get going with PPC. I just can’t seem to create a proper landing page.

I was reading this great forum post earlier today, it’s about 17 pages worth of great information on getting started with Clickbank. And in the forum this guy talks about his progress with Clickbank and PPC. This thread is an absolute gold mine!

Here are a few highlighted text I found in the forum! There is a lot of great information here, be sure to read before the this thread to get the whole picture.

  • Well one problem I see time and time again is that people try to sell the product on their landing page.. you shouldnt be SELLING the product… thats what the vendors pitch page is for..your landing page should presell… give an introduction to the product.. let other know how the product helped you etc.. then have a link to the vendors page… a customer doesnt want to read your landing page.. then have to read through the same stuff on the vendors page.. it will only bore them…
  • As someone who’s been in all facets of sales before, the hardest part isn’t getting them to agree on the PRODUCT. It’s getting them to agree to the CONCEPT. Timeshare for example, is neat in concept, but has a terrible stigma (in most cases rightfully so). The hardest part selling them was gettign the people to realize it could HELP – at that point it was just a matter of which product they wanted.
  • I see these pages selling one product, several pages, lots of pictures and big red text, and being savvy, it’s off-putting. But when I see several products it’s like my defense is lowered because I’m not guarding against one big scam, but instead 4-5 products which each may be scams, but are arranged in a format that doesn’t make me immediately think so.
  • An old sales trainer told me to sell the way a predator attacks a horse. Run straight at them and they’ll freak. Wind side to side moving closer each time and they’ll let you get up to their face before running because the slow, steady movements are disarming. Not sure if it’s true, but it was a hell of an analogy.. I think it goes along with the idea that you can’t throw a product in the customer’s face and force them to buy and expect good results. You start off slow – arouse some curiosity, develop some intrigue, provoke some thought.
    Then, you further keep their interest by hitting some of their emotional “hot-buttons” – connect with them, bond with them, show them you’re one of them. Then, making the offer as someone who identifies with them, you offer to give them more information about the product [link to merchant sell page] (instead of shoving it in their face) as something you, as someone similar to them, would honestly recommend to help them out. Thereby, instead of going after them straight away, you “tack” back and forth several times to get the sale.

How To Promote Clickbank!

Posted on July 17, 2007 by Donald in CPA, Intresting Stuff, PPC Leave a comment

Geez! I’ve been busy lately! Since I discovered Clickbank, I’ve been busy promoting products on my niche websites. Once I saw that Clickbank actually worked and made me money I’ve turned hardcore affiliate marketer. I mean I don’t leave anything unaffiliated if you’ve noticed. Every blog post, every forum signature; every email message now or sooner or later will have an affiliate link targeted to that audience. It’s a rush to see real results after running with adsense for so long and going no where.

Check out these stats with Clickbank:

 clickbank

I know it’s not much, but I’ve only been with Clickbank for a couple months now, I haven’t yet paid for any PPC advertising for these commissions; they’re all from a few websites of mine that have banner advertisements, nothing special. But it’s a heck of a lot better then adsense and the sky is the limit with what you can do to increase sales! I was lucky if I saw a couple dollars a day with Adsense.

I’ve been reading a lot about Clickbank and affiliate marketing the past month, and it seems all the top Clickbank gurus making $1000 or more a day are primarily using adwords to promote products.

For example, one way an affiliate marketer would promote via adwords is by creating a comparison site that would compare similar Clickbank products. This way you show what the visitor came to see, and their competition! You have a better chance of making a sale. If you’re going as far as this, you might as well capture an email and promote more products later as well.

Another way would be to create a simple website promoting a product with an affiliate link. A presale before the squeeze page? This doesn’t seem like it would work well, but people are doing it.

Then some people do direct linking into the sellers squeeze page. In adwords when you’re making your advertisement, you can use your affiliate link – and then “display” the actual URL of the website you are promoting. The only problem with this is that Google only displays one ad per website at one time. So you’ll ad will have a hard time being shown if there is competition.

There are many other ways to promote a Clickbank product. It’s best to do research on a product you are promoting, if you find that someone is continually promoting the product the same way week after week, then there’s a good chance they’re making money doing it.

If you want to do something that doesn’t have you dealing with customers or full time maintenance. You should check out affiliate marketing. I’m loving it so far!


What do you know about internet marketing and SEO?

Posted on July 16, 2007 by Donald in Fun, Google, Intresting Stuff, PPC, SEO 3 Comments
  • Did you know half of all your online activity your checking your email?
  • Did you know simple blue and white websites dominate the internet?
  • Did you know the sooner you start an email list, the more money you’ll make in the long run?
  • Did you know pagerank is only one of 200+ ranking algorithms Google uses to judge you website?
  • Did you know the title of your webpage(s) is the most important part of that algorithm?
  • Did you know when promoting a product, the fewer clicks it takes to checkout the more likely you’ll sale that product?
  • Did you know a visitor judges your website in less then 3 seconds, and decides to trust you within 10 seconds?
  • Did you know color plays a very import role with checkout buttons? The more the stick out the better!
  • Did you know constant fresh content is a must if you want to succeed with any website?
  • Did you know you can automate most content using RSS?
  • Did you know auto responders are an Internet Marketers best friend?
  • Did you know having affiliates promote your product(s) is one of the most important strategies you can do?
  • Did you know diversification is a must if you want to survive online?
  • Did you know being top placed with Adwords is a waste of money when there is a lot of competition?
  • Did you know fresh targeted unique content with a healthy following of targeted inbound links is king?
  • Did you know static pages are favored over dynamic pages, believe it or not?
  • Did you know review websites convert like crazy?
  • Did you know Clickbank is one of the easiest affiliate networks to start out with?
  • Did you know small niche websites are better then large generic websites?
  • Did you know doing what you say you’re going to do for prospects, brings better results for leads?
  • Did you know having open affiliate links in personal websites can sometimes bring down your Google ratings?

What do you know about internet marketing and SEO?


To-DO: CPA, Affiliate, PPC

Posted on June 13, 2007 by Donald in CPA, PPC, To-Do 1 Comment

Too many ideas, too many projects, too many distractions!

Surprisingly my to-do list has shrunk these few weeks, but I still feel I’m being pulled in too many directions at one time. I can’t seem to do what I know needs to be done. I have things on my list that won’t go away. For example I have this upgrade I should have done to one of my sites months ago, still on my list! What’s stopping me from doing it? The fact that I know it will take me 2-3 hours to do it, and lots of trying to figure out what files need to be edited and what files are okay is the problem. It’s just a massive project that will take a lot of concentration to get it done within 2-3 hours. It’s the biggest thing to do, and the most important but yet I don’t do it.

Another thing on my list is a $500 charge on my VISA I need to dispute, but I haven’t done it yet. Time is running out and yet I haven’t called yet. I actually plan to do this the next time I pay the bill, hopefully within a couple days.

I guess I have been doing a few things. One of the items on my to-do list has been to cut back on unneeded monthly charges. I’ve so far saved: $558. That’s pretty awesome! That’s $558 I’m saving every month by canceling services I’m not using! That’s a car payment!

I’ve recently separated my to-do list by “One time projects” and “Long term projects”. I told my self to do one from each list, taking turns between and it seemed to work for the first couple of days. I haven’t done much from the long term list this week. One of my big things is to start doing more back linking. I’ve only been developing my sites recently and not any SEO, so backlinking is now a high priority for me. I tried to get a friend of mine to create backlinks for me, but that didn’t work out so well. So far the guy only created 15 links!?! I need somewhere around 150-200 links for my 80 sites. And I’m paying the guy I think it was 35 cents per link created. It’s not a hard job, just a lot of repetitiveness. Oh well…

Other then my lack of getting things done, I’ve been dong a lot of research on CPA affiliates. I’ve even found this blog run by a 14 year old where he talks about his CPA. I mean what the hell! This guy is making thousands a month easy doing CPA, and I haven’t really started to dive deep yet! I’ve been putting things in motion to start CPA (Cost Per Action) affiliation hardcore, I’m almost at that point and really want to do it! I tried clickbank as a test and I’m happy to say that it works pretty well. Without paying for traffic, or even creating any real squeeze pages, I’ve managed to generate about $150 within one week of messing about some affiliates. That’s pretty cool. That tells me that CPA works and it’s worth looking into further. I’ve been reading CPA forums at ewealth, digitalpoint, and even webmasterworld. I think I’ve learned a lot so far.

I guess the basic idea would be to first sign up as an affiliate from sites like, CJ, Click Bank, Azoogleads. Then find a product that seems to pay well and easy to promote. An easy way to promote would be to place your affiliate link of personal sites, forum signatures, articles you’ve written, etc and hang back and hope for a sale. Another way would be to create a squeeze page based on your product you’re promoting, and sending traffic to it by PPC advertising, SEO, and other internet marketing. Squeeze pages are huge money makers if you make them right. I’m new to the business and haven’t yet made squeeze pages, but I know how they work and I’m excited at the possibility. I mean I’ve been doing PPC for years now, so I know how I can get the most for my money at that point. I’ve created tons of websites on my own, and have graphics guys to help create squeeze pages; I now know how CPA works. I just have to do it! The only think holding me back is a bloody $900 balance left from a co-worker on my Google account; I’ll have to take care of that first before creating any new campaigns. My only other choice would be Yahoo overture, which is weak, compared to Google. I might just try Yahoo first, and then when things are doing well, shift to Google. That might be a better idea. If a bloody 14 year old kid can do CPA making thousands every month, I can certainly do it!

It’s on my to-do list anyways.