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[Hank]

Originally Posted by murdered_by_ebay

there is a whole bunch of sellers who pay attention to popular ASIN's and look for ways to capture them and remove any competition

even amazon do it from time to time to sell their own items

Look, whist I agree with you on the first point to a degree (I'm not convinced there's a 'whole bunch' of rogue sellers roaming the platform), and I've told above how they do it for older ASIN's and clearly it's not commonplace nowadays where Brand Registry is pushed hard, I have never, not once, seen any evidence of Amazon claiming ownership of a faux brand or 'generic' ASIN to remove or damage marketplace sellers. Adding their wares to an ASIN maybe, but claiming ownership and using it to remove marketplace sellers - that's not happening.

Do you really think Amazon have decided that this is the best way to sell a new line of wares? They can create a new ASIN in seconds, promote the hell out of it and put it at the top of the search for months on end.