Hi Aspkin
thanks alot for your in depth reply - much appreciated. Quote:
Originally Posted by aspkin Just a quick look at it, and not an in-depth observation brought me to saying your old site is better.
But the more I look at it, I can see where your new design shines.
[COLOR=Red]Less scrolling does not mean it's better. If you want more conversions you need a sales page designed website where the less options the better. If you have tons of links and directions for the visitor to go instead of funneling visitors directly to the call to action you'll have less conversions.. Makes sense? Read it again if it doesn't. |
Yes I see where your coming from with the sales page design with less options - I certainly see how this would be beneficial however I believe such landing pages are better used for ebook - software and similar sites - dont get me wrong i also use similar landing pages on many other sites - just not this one -
The reason the options, tabs and pages are there was after analysing other seo based business - website businesses and services businesses - I felt it to be required as these will be my competitors - Also with a contact us page - about us page - services page etc I belie it adds more trust and due to searchers expecting similar sort of sites in this niche having these pages then it wont look alarming. Quote:
Call to action more towards the top easy to see and better looking .. It's much | Quote: more pro looking sure and that will help conversions without a doubt, but it's not the main focus of the site. Instead again at points you are trying to sell it too much and then at other times not enough.. if that makes any sense. If that's how you mostly convert visitors.. you need to make it a focus point and you need everything to lead to it.
| Well the issue is that my site isnt converting as i would like it to - yes i do refer to the get a free report form in the text a few times however the reason ive kept it at the top is so that it will be very easy to see that I offer such reports - i actually designed it this way so that there would be no need to write about using it as its very noticeable - but yes i still refer to it here and there in the text. Your reply does make sense aspkin but will all honesty the placement of the form should be selling it enough - well this is the idea.
Yes the form is a way of converting my visitors into enquiries - the flash which i will be getting (hopefully be good) should also help with the conversion as it has text which will make the visitors think and then a contact us today sort of text.
You will also notice that the telephone number is in a easy place to see to generate telephone enquiries. Quote: Live help .. Live help is a great option and I found it to help increase conversions dramatically, especially when someone is actually there to help. Customers like to ask questions first sometimes before they go forward.. I found if you can answer these questions on page.. for example how fast a service may take, how much it will cost, results, etc then you'll have more people diving in to try your service. The more questions you answer for a visitor and the less negatives you have on your site, for example stuff that turns a customer off, the more queries you'll have.
| I totally agree Quote: Better design .. Well, your design went from 2.0 to 1.0.. and you moved away from a light and bright design to a darker (don't trust me) design. Some elements are better but I still feel it's a step backwards. Instead you should have just redesigned the site with the current layout intact.
That's my pro opinion.
Cheers, | The colour was a hard decision to make - Im sure you will recall other conversations we have had regarding colour combinations about a year or so ago - I actually spent days looking through the many websites in my niche and similar niches - My customers will not be the kind of customers to depart with cash without having to speak to me - Its just not the business im in - unless of course i was selling backlink packages or similar. My quotes will be personal quotes and never the same - the same go's with my strategy that i use. I wanted to go for a more exciting look - make SEO feel exciting and this is why I chose the colours - Well the site wasnt designed by me - no good at designing sites like this - I actually paid a professional to design it - we spoke about colours and what I was looking for - They came back with 2 designs - I chose this one
The inner pages are a little different though - the tabs are not there and the flash will not be there either.
I will be keeping a close eye on the site and will see what reaction I get - if it doesnt work out then of course I will change the layout again -
Anyway thanks for your pro analysis
Oh yeh - the seo benefits to the site should be much better also - much more text placed towards the top -faster loading - not using tables- so its actually been designed with seo in mind and conversion - lets see what reaction i get - my fingers are crossed :-)
Last edited by GREMLIN; 06-19-2010 at 08:21 AM.
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