It is not so much personal information, as what you sell and how you behave toward their customers.
The higher the risk your items are, the lower your chances of passing the review.
Also, they want you to use tracking numbers (even though they don't require it), be polite to their customers and get good feedback. Receiving a complaint during the review process won't necessarily kill you, IF YOU HANDLE IT RIGHT. And that means NOT arguing with the buyer. Cheerfully offer a refund and ALWAYS be nice, even if the buyer is being a total jerk.
Basically, they want to know that the majority of your transactions go smoothly, the ones that don't are handled appropriately, the customers are being treated right and that the goods you are selling are legitimate and DECENT QUALITY items.
There is no faster way to lose an Amazon account than by selling cheap junk, defective items or counterfeit merchandise.
The second quickest way would be treating their customers unprofessionally. If you tend to be rude and argumentative with problem customers, Amazon will shut you down quickly. They do not tolerate that - even if the buyer is swearing at you and calling your mother names. They expect professionalism. And that is not always easy.
Last edited by jeffweico; 03-29-2011 at 06:57 PM.
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