The bottom line here is that a certain number of your customers feel that the item is misdescribed. This can happen for any number of reasons.
If selling a used item, they might feel that you overstated the condition.
If new, the item could have arrived damaged.
Clothing sizes can run smaller or larger, the item could be a counterfeit, the listing could have led them to believe that something was included, when in fact it was not, etc.
Determine why this is happening, then take steps to fix the problem.
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