Shrk2thgrl, it's an easy thing to say, but an incredibly hard process to impliment. First of all, you need a worthwhile platform. An example of this is ioffer. They have a great auction script, maybe a little slow, but a bit of tweaking and it would be great. But, why are ioffer not successful? Because they don't have a vast budget to blow on advertising.
Starting an auction site from scratch is a near impossible task if you want to create an ebay alternative, unless you have an awesome script, and some vast marketing budget.
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