I mean if we list 100 auctions for the same item in 1 month and 10 actually get sold then thats a 10% sell through rate. 22 pieces get sold then thats a 22% rate etc
Depends completely on the market. If the market is flooded with your item most likely use auction, or buy it now if your price is right. If you are the only one of there are very few, than use buy it now, and make yours stand out.
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If a product does not sell after a couple times being on then the product has an issue somewhere.
Especially if you start it at the right time of day, on the best day and have a nice write up and pictures and still selling below at least 50% then you need to change something or find a different product.
As I said I like those 80% or higher numbers myself as I hate for something not to sell. I can spend time on a new product instead of relisting etc.
When I first started, obviously. Since I had less experience, I wasn't doing well. But now, my auctions nearly sells 90% of the time because I started them up at $0.99 and they go well over my break-even point luckily. Buy it nows also sells but occassionaly because my auctions are getting all the attention.