If you're the seller, I think your best bet is to use a fixed price higher than what you're really looking for, and set up the best offer system to automatically accept offers around what you really want. This will make buyers think they're getting a bargain & pulling a good one on an unfortunate seller. But be realistic. I suggest allowing a best offer that is slightly below what competitors are asking. Also, I suggest automatically declining all offers below your minimum. Don't waste time with lowballers fishing for a bargain or a fool. I've sold several high end, high price software packages using best offer.
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