It all depends on what you are selling. If you are selling collectible Pez dispensers, Ebay is the ONLY game in town. People selling collectibles/memorabilia do not have much in the way of options but for other categories Amazon/google Base/ ecrater, bluijay, ioffer, Craigslist etc.. could be good.
An example, a friend of mine sells Music collectibles, he has 4500 items in his ebay store, and sells big $$$ on ebay. He replicated the listings on Amazon and only moves 30 items per month from 4500 listings. Amazon blows if you sell collectibles. He then put his 4500 listings in Google base and directed them to his site, He is selling one hundred plus items per month from that, not enough to equal his ebay volume but still very good for another channel.
So it depends on what you sell. If you sell books or DVDs Amazon (if you use fufillment by Amazon) rocks. But if you sell collectibles Amazon blows.
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