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Old 12-02-2013
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Default Pricing stratagies

What are your pricing stratagies?

For me, i like to start off low, maybe even just breaking even for a few days (to get my item further up in the listings, im not sure if it actually works but i still do it) then increase it.

I had 10 sales over the weekend, at a break even price.

about an hour ago i increased the price by £3 and ive had 4 sales, in the past hour...

My theory is, buyers are happy to spend an extra £3 as it isnt much more expensive, but it also gives the impression of a higher quality product.

Some times i feel i could loose potential buyers because the price is too low (even when i increase the prices, the price is still cheaper then the shops and even other websites selling the same or similar products), and they feel the product is very poor quality, based on the price.

sometimes if i am researching a product, i will be draw to the most expensive option. Sometimes i will set my sights on that, because i want a superior product.

Im not sure how far i can push it, as i obviously want to increase the price by another £ or 2. But then again, not everyone thinks this way.


Does anyone else have any theories on prices strategies, or can anyone relate to what im saying?

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Old 12-02-2013
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Default Re: Pricing stratagies

Your strategy is sensible for ebay, cheap gets the exposure and rates the listing up the rankings, when this happens you can then start increasing the price.

I keep increasing until i start to see that listing decrease in position and sales slow. Its a fine balance and never easy to maintain but like you say you dont want an item that's too cheap as they can put some people off although you will always get people buying cheap regardless but you need to also think of profits!

See what the competition offers is a good way of finding the right price bracket for your product.
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Old 12-02-2013
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Default Re: Pricing stratagies

Everything depends on what my Profit Margin % I am comfortable accepting. Personally I don't sell full time on eBay but I won't bother for anything less than 50% profit margin.
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Old 12-05-2013
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Default Re: Pricing stratagies

It depends on the account. If it is a new stealth usually I am trying to build feedback want buyers to feel like they got a steal and leave feedback so I can get high dsrs and limit increases. If it is a more established account I am willing to raise the price and let sales come as they do. It is just a process, and continuous experimentation. You will learn what works best for you.
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Old 12-05-2013
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Default Re: Pricing stratagies

I aim for maximal profits - 30%+ - and good customer service
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Old 12-05-2013
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Default Re: Pricing stratagies

Its all about finding the price elasticity of your item.

Some items sales will drop off like a rock if you increase the price on them at all, other items you can increase the price by 50% without seeing any drop at all.

Strategy for pricing all depends on the item itself and the market that item demands.

Last edited by JamesNorth101; 12-05-2013 at 09:46 AM.
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Old 12-05-2013
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Default Re: Pricing stratagies

Quote:
Originally Posted by JamesNorth101 View Post
price elasticity
I like that term... can we have this made into an official stealthers term?
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Old 12-07-2013
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Default Re: Pricing stratagies

Quote:
Originally Posted by tmastermind View Post
I like that term... can we have this made into an official stealthers term?
Its already an official economics term . I am sure the economists wouldn't mind stealthers using it though.
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