Trademark holders have no way to know if something is counterfeit. Sorting through tons of listings in eBay's site that is slow and high bandwidth and even full of some sellers that put hostile javascript in their listing that hacks your mouse or awful music, well it takes too much time to go through more than 20 listings. I've read not on ebay, but on websites they have DMCA bots that just scrape websites and if a word matches something they send an automatic fraudulent DMCA to them.
So I believe VEROs just use scraper bots that go through active listings, searching by title, and gather up listing numbers, then report them all. I think they have some filter or something that might exclude people with 100,000 feedback scores or more or titanium and diamond level powersellers (well there's just 1 diamond level and that's buy.com). They could also exclude someone just selling a single vero item but that's likely too much work and computing power a bot so likely the bot just gives up after a while and if it misses you, then likely buyers will have a hard time finding you, too.
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