Re: Why we use email marketing?
It's easy to forget about the importance of email, with so many social networks and communication choices available. But email is superior for the reasons mentioned here. It can feel more personal to the receiver and can allow for responses later, as it doesn't die. Just because someone doesn't respond immediately, doesn't mean s/he won't respond. And email isn't a fad or flavor of the month. It's here to stay, unlike some of the networks we've seen fall out of favor.
Social networks have their uses and can be great tools, but they shouldn't replace email in your arsenal of engagement with your audience.
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