It's pretty straightforward. If you're a business and have a huge inventory (and expect to go PowerSeller any time soon) you might choose business. I believe you do get a bit of a discount and some other perks--but I also believe it has some extra problems too.
If you're a small time operation, don't have to worry about taxes, etc. you would choose personal. FWIW, I don't see too many business accounts. That may mean something, may mean nothing.
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