Advice/Brainstorming On How To Give Your New Shop Listings A Ranking Boost
So having just opened another shop and finished the listing process, I noticed that new shop listings (maybe new listings in general) tend to start off last for main keywords. As I was reading through etsy's seller handbook guides about promoted listings I noticed they use a "quality score" to rank listings that are competing for ad placement. In this quality score they take into consideration the relevance of the listings i.e, Title/Tags SEO, as well as the history of the listings(clicks, favorites and purchases, store review average ...ect).
Taking this into consideration I thought I'd run a test, the hypothesis is: do clicks/favorites/purchases obtained through PL increase a listings quality score and rank in search.
If yes, then after running a PL campaign for a week, (limiting max cpc bid and maxing out daily budget, thus selecting for the best performing listings form the get go ) I should see an increase in traffic above baseline for the store after stopping PL.
If not, the views/visits should remain the same and we can conclude that PL are useless for boosting rankings.
While I run this test, do you guys have any tips on how to increase your search rankings?
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