Re: FB ads and Adwords - money suck or conversions?
It is just a so broad statement/question. Facebook Ads and Google Ads can be the engine of one's business sometimes they don't work. First factor would be your niche. Some people only want brand recognition trough Paid advertising. I have a small SMMA I currently have 2 clients. A coffee company stretching from EU to South Africa. A smaller branch I would say. They use ads to educate people about their products, notify them about in brick and mortar store sales, events. However I have an E-commerce client whom we are making great sales and not steadily but growing. What you need to understand paid advertising doesn't works like 2-5 years ago... People won't buy from an ad saying 30% discount buy now. You need to establish connection with them, set up a funnel and walk them trough. Get them into your email list and talk to them. You need to think of marketing as a hole not just an ad.
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