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What’s A/B testing?
 

What’s A/B testing and why A/B testing used?

Re: What’s A/B testing?
 

Re: What’s A/B testing?
 

In marketing it's used to test page changes to see how it affects conversions.

You could have two different check out pages for example and you would send traffic equally to both pages.. the one that converts the best, wins! You keep the winning page.

Rinse and repeat until you have a high converting page.