The site itself is nice and clean. It looks professional.
However, as others have pointed out, in some cases the prices are high. For example the NEW ASUS EEE PC 1215N NETBOOK - BLACK you have listed for $612.99. When I look for the same thing in Google Shopping, I see that most stores have it priced between $460 - $500.
On other items, however, you are competitive. The NEW CANON POWERSHOT G12 28MM for $506.99 seems to be in the ballpark. I would feature the competitive items somewhere on the front page. You DO have some featured items, but no prices. My first impression would be that the prices are high, and therefore, hidden.
Also, somewhere on the front page (usually in the left column) you should have a way for people to enter their email addresses to sign up for your newsletter. It should be emailed no more than once per week. You could feature sale items, hot deals and even provide information on the newest gadgets, or even reviews of new stuff coming out. Although few people will sign up, it builds over time.
Whenevery you make an eBay/Amazon sale (or a sale somewhere else) you should either include a printed ad for your website with the item (against the rules on Amazon, but almost nobody will report you) offering a discount, or a coupon. At the very least, let people know you exist. If you can have your logo printed on your shipping boxes, that would be even better.
I also noticed that when I click on a category, Digital Cameras for example, the first items that come up are camera lenses. This may be the correct way to do it - I'm not an expert, but I would think that displaying the best deals or the most popular items at the top would be the way to go. A specialty lens made for a specific camera is not likely, in my opinion, to be of interest to very many people.
And here is a general thought, not meant as a criticism of your specific website...
In my experience, niche websites that include content will do better than general websites. My bookselling website only lists books that are out of print. Why? Because these have markups that I can live with. If I tried to sell books on the NY Times best seller list, I cannot compete with Amazon. They can SELL those books cheaper than I can BUY them for wholesale.
I include descriptions, sometimes author information, or whatever I can quickly researtch and put together. I never copy and paste from other sites. Google does not like that, and it could get you into legal trouble as well.
I've had bookmarks printed with my URL and 800 number. Nothing too fancy, but they look nice and it keeps my website in the minds of my customers.
I am, also a HUGE FAN of COUPONS. Everyone likes to think they are getting a deal. The ones that work best for me offer a certain dollar amount off an order above $X - for example, take $5 off an order of $25 or more. Free shipping also works well. Percentages work too, but the response rate is not as good.
I view my websites not as a way to get new customers, but as a destination to refer my eBay and Amazon customers to. I save the 15% in fees, and can offer better deals. This builds slowly, over time, but it works for me.
Keep in mind that what works for me may not work for you. It depends on what your expectations and goals are.
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