I noticed something with the Adwords Content Network the other day, it’s primarily served up through GMail, and only about 10% of the clicks come through the different content sites. Now this is pretty nifty, as you have the ability to get a lot more clicks to an offer, but whatever clicks you do get won’t be targeted at all. After spending a couple hundred dollars with a test offer and getting a few hundred clicks, I only made 1 sale at $20.
The lesson learned is that the content networkÂ (gmail) can give you a lot of traffic, but if you’re not targeting the general audience then you’re going to lose money it seems. I’m still trying different offers, so I’ll have more to report later.