What is a Landing Page? Clickbank and PPC Advertising

What is a Landing Page?

In my quest of earning $200 a day from Clickbank I’ve come to a roadblock when it comes to generating sales using pay-per-click. To this point I’ve only been making money using banner ads on my personal websites. It’s all free organic traffic, so I’m making 100% profit. The thing is I want to start making money that I can control with a flip of a switch. The problem with PPC advertising is your sales have to beat out your cost to make a profit. I understand this. I understand the proper way to get going with PPC. I just can’t seem to create a proper landing page.

I was reading this great forum post earlier today, it’s about 17 pages worth of great information on getting started with Clickbank. And in the forum this guy talks about his progress with Clickbank and PPC. This thread is an absolute gold mine!

Here are a few highlighted text I found in the forum! There is a lot of great information here, be sure to read before the this thread to get the whole picture.

Well one problem I see time and time again is that people try to sell the product on their landing page.. you shouldnt be SELLING the product… thats what the vendors pitch page is for..your landing page should presell… give an introduction to the product.. let other know how the product helped you etc.. then have a link to the vendors page…Â a customer doesnt want to read your landing page.. then have to read through the same stuff on the vendors page.. it will only bore them…
As someone who’s been in all facets of sales before, the hardest part isn’t getting them to agree on the PRODUCT. It’s getting them to agree to the CONCEPT.Â Timeshare for example, is neat in concept, but has a terrible stigma (in most cases rightfully so). The hardest part selling them was gettign the people to realize it could HELP – at that point it was just a matter of which product they wanted.
I see these pages selling one product, several pages, lots of pictures and big red text, and being savvy, it’s off-putting.Â But when I see several products it’s like my defense is lowered because I’m not guarding against one big scam, but instead 4-5 products which each may be scams, but are arranged in a format that doesn’t make me immediately think so.
An old sales trainer told me to sell the way a predator attacks a horse. Run straight at them and they’ll freak. Wind side to side moving closer each time and they’ll let you get up to their face before running because the slow, steady movements are disarming. Not sure if it’s true, but it was a hell of an analogy..Â I think it goes along with the idea that you can’t throw a product in the customer’s face and force them to buy and expect good results. You start off slow – arouse some curiosity, develop some intrigue, provoke some thought.
Then, you further keep their interest by hitting some of their emotional “hot-buttons” – connect with them, bond with them, show them you’re one of them.Â Then, making the offer as someone who identifies with them, you offer to give them more information about the product [link to merchant sell page] (instead of shoving it in their face) as something you, as someone similar to them, would honestly recommend to help them out.Â Thereby, instead of going after them straight away, you “tack” back and forth several times to get the sale.