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This is taken from a section of our instructional PDF that comes with shops, may be helpful:

3 possibilities and even if you ran the shop perfectly you can still run into it - its product-specific

1. If you list branded, exclusive or general high risk goods on a shop with little to no history, you'll get invoice requests. Solution build history with low risk products

2. If you list a non-risk product, but have a competitor in the same listing that reports your products, you'll get invoice requests. Solution, list products that have 5-10+ other sellers as they are less likely going to report listings.

3. If you list a product that has an aggressive IP team, they will request invoices. No real solution other than making notes of what items cause issues.

Usually the invoice request happens within 24 hours of listing the item, so check the time of the email and check the products listed within 24 hours of that email and whatever products listed within those 24 hours is likely the one that triggered it. Once you try to figure out which items caused it, try avoid that listing it in the future.