Amazon is also very big on customer service. If a customer wants to ask you a question, the email goes through Amazon.
So, try to reply to any inquiries quickly. Always be polite and professional. NEVER antagonize a customer, or a potential customer.
Shipping the same day or the next day is CRITICAL.
Don't try to drop-ship on Amazon. Especially if yopur supplier is outside the USA. The items will take too long to arrive, and customers will complain.
If a customer has any problems with the order, offer them a full and immediate refund. If you think they will complain directly to Amazon, offer them an extra $5 (or whatever is reasonable) for return shipping.
Don't let ANYTHING escalate to an A-Z Guarantee claim or a chargeback.
Always leave 5 star positive feedback for buyers immediately.
Always ship using a tracking number. Amazon and their customers really like this.
If you sell quality items, treat people well and ship quickly, you should have no problems. The buyer mentality on Amazon is very different from the buyer mentality on eBay. They expect quick shipping and good communication.
Amazon is also more technically advanced than eBay. They will flat-out tell you that all email is saved for 2 years and that they have systems in place to detect fraud. They have ZERO TOLERANCE for counterfeit products of any type. ONE ACCUSATION can get your account closed, even if your items are 100% genuine.
Here are some quick ways to LOSE an Amazon Sellers Account:
1) Be lazy answering emails.
2) Be lazy with shipping.
3) Sell poor quality items.
4) Be rude to their customers or employees.
5) Argue with customers who want a refund. Amazon has a 30 day return policy, so you cannot state "no returns" or 7 days like you can on eBay.
6) List lots of high risk items (those heavily counterfeited) within the first few days or weeks of opening an account. It will not help that your items are genuine if Amazon suspects something is wrong.
7) List lots of DVD's at prices that are lower than you can legitimately get wholesale.
When delaing with their employees, keep in mind that Amazon is ALLOWING you to sell on their site. Be polite and courteous. NEVER THREATEN THEM OR AMAZON IN ANY WAY! There is no constitutional right to sell on Amazon. If they close your account, move on. The odds of prevailing in some type of discrimination lawsuit against them are next to nil. If they think you are up to no good, or even if they just think you are a lousy seller, they have every right to close your account.
 | 
