| Melissa1971 | 07-11-2011 08:16 PM | This is cut and pasted from Amazons website What is a good feedback score?
We focus on negative feedback ratings as a percentage of total feedback ratings (the "Negative Feedback Rate") as an indicator of seller performance. Our very best sellers have a close to 0% Negative Feedback Rate.
Amazon's Performance Targets state that, "the number of negative feedback entries should be less than 5% of the total feedback entries received". If your negative feedback rate is greater than the 5% performance target, you may want to review your business practices and adjust to the demands of your customers. Why don't I have much feedback?
If you don't receive feedback quickly, don't be discouraged. Most Amazon sellers receive feedback on 10% - 20% of their sales. Please know that leaving feedback is an individual's choice, not a requirement for using our site. Amazon cannot compel buyers to leave feedback.
You'll also notice that much of the feedback you receive comes after Amazon sends our feedback reminder email 30 days after the purchase is completed.
The seller stars displayed for buyers is an average rating calculated using the following formula: SUM (all feedback star values) / SUM (all feedback ratings). For averages over 4.76, all 5 stars are shaded; 4.26 to 4.75 = 4 1/2 stars, 3.75 to 4.25 = 4 stars, and so on. |