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Amazon business model - UK
 

Some advise please.

I have been slowly building up sales on my UK amazon account since opening a seller account in March this year. All non vero items, real details.

My turnover has increased gradually up to nearly £4k per month.

The account has not been subject to any holds / reviews etc so far. ODR is, expect for a couple of spikes, consistently below 1%

Now the questions:
Would it be wise to open up a second (ghost) account to spread sales?
Is there a turnover cut off to stay below the radar?

Reply by PM if appropriate

It is always smart to have multiple stealth accounts. Not only can you spread out the sales but then if something happens to a account you can keep on selling and not have to start over from square one.

More accounts is always better. If not for immediate use, then for backup, you never know when you gonna get hit for some BS reason.

As for the amount of sales you can do, it all depends on the feedback you build.
With about 25%-40% feedback, I am able to sell 2k in second month, 4k in third, 6k in forth and 10k in fifth. This is the safe and slow way, you can cut 1 month, if you have good metrics.
Anyway, don't push any limits now before Christmas, Amazon is literally wiping out accounts right now. Everything will be back to normal in January, wait until then.