Long term business on Amazon- please advise!

[bobby1100]

Would it be better to register under someone else's name, or ghost Amazon?

I am aiming for 1-2m~ in sales over next 5 years

Any advises are appreciated, thank you!

[sonabe]

ghost amazon is fine, as long as you have the ein register for that name which is easy and prepare documents for inventory such as invoices , ....

[elmo]

If you partner with someone that uses their information, that is always safer than using stealth information as you'll be able to verify it with real information

Stealth accounts also work but it depends on your business needs