brand ungate

[quantum]

Did amazon tighten up brand ungating in May? I went from 80% brand approvals to 0% in the following months. 20 rejections this month alone. Possibly AI?

[Phd]

Originally Posted by quantum

Did amazon tighten up brand ungating in May? I went from 80% brand approvals to 0% in the following months. 20 rejections this month alone. Possibly AI?

Yes, they are using AI more often, before working the bugs out.

But AZ continues its work of restricting 3rd party and moving to letting more manufacturers set up shop. This trend started after covid.

AZ is becoming extremely hard to have as your top sales channel.

Best of luck.

PhD

[quantum]

Extremely tough means less competition and higher margins haha. But yeah I agree, I can definitely see Amazon moving towards manufacturers. I received about 10 of these emails from Amazon below in the past week. smh

Dear Seller,
Your branded listings on Amazon will be removed from Amazon.com on June 25, 2025. You will be unable to create new listings for these products.

[UngatingBeast]

Yes, AI very often rejects the applications within a minute -_-