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I use to send a note with every order, something nice, short, and to the point. Something like, thank you for your purchase, if you satisfied please leave a 5 star positive feedback. But I found out that when I did that, I rarely got more positive feedbacks, and it only encouraged frustrated customers to leave negative feedback that they wouldn't have otherwise. When I stopped, I got less negatives. So I say, don't do anything and just hope for the best. They say an average of 20% leave feedback (could be wrong, read that a long time ago), so sell quality products, ship quick, good customer service, and sell as much as you can (once you've been up for a few months of course)
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