This happens a lot. I sell many items where I am not the cheapest price. Moreso with used items than new items.
I also purchase this way. If I am looking for a specific book, and the cheapest copy in a given condition is $15 and the seller has 97% feedback, and another has 100% and is a couple of dollars more, usually I will pay it.
Of course, this only goes so far. You STILL need to be competitive. Nobody will buy your book for $100 if there are 10 others for $20.
And the descriptions matter too. It tells the buyer that you CARE about what you sell and are not a quick buck artist.
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