 Using "Private Label" Products on Amazon - Great Resource!
Many people here have attempted to create their own "brand" for some products on Amazon so they can (at least somewhat) control the listing and avoid the race to the bottom with pricing. Feedvisor had a webinar about this, and you can get a copy of it FREE, just by registering for it.
It covers a lot of points and is not a complete "how to" guide, but a lot of interesting questions were raised. If you are currently doing this, or are planning to, I think it would be time well spent taking a look at this: http://fv.feedvisor.com/amazon-exper...set=216_ate_tw | 
