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Old 05-26-2018
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Default How to get best match and increase rank?

I'm selling a competitive item and so many people are selling. I noticed that some of my competitors are always in best results while mine is never on the front page. How do they get on best match with new accounts and i can't get up on that page?
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Old 05-26-2018
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Default Re: How to get best match and increase rank?

Sell for less than cost and pay EB for all those extra listing features they love so much that do nothing for you.

That'll get you there.
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Old 05-27-2018
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Default Re: How to get best match and increase rank?

Be the cheapest price to start getting boosted in rank. Use promoted listings and increase your bid by ~.3% higher than the competition.
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Old 05-27-2018
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Default Re: How to get best match and increase rank?

Look at onpage SEO for ebay, ads. There are some great youtube videos that help you rank. Price isnt always the main factor, many times the more expensive listing is at the tops.
Also driving traffic to your ebay listing from outside sources really helps your ranking, such as facebook page/ads, google ads, your own website, blogs, forums, etc.
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Old 05-27-2018
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Default Re: How to get best match and increase rank?

Quote:
Originally Posted by Sunspot144 View Post
Be the cheapest price to start getting boosted in rank. Use promoted listings and increase your bid by ~.3% higher than the competition.
So, for a $10 item I should list at $10.03?
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Old 05-27-2018
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Default Re: How to get best match and increase rank?

99% of those video people make money selling videos and promoting services, and none of them have any more idea what'll work than we do.

Basic rules of thumb:

Choose good keywords. Pack your ad text with info. Follow EB's rules. Be price competitive. Ship ASAP with tracking. Prevent cases and chargebacks. Make certain your account metrics are stellar. Sell-through rate is critical.
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Old 05-27-2018
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Default Re: How to get best match and increase rank?

Quote:
Originally Posted by ebaystealth1974 View Post
So, for a $10 item I should list at $10.03?
Mmmm not quite. You'll need an ebay store for access to promoted listings. You opt your listings into the promoted listings program then there you start setting your bids.

Ebay takes a percentage (your bid) of the item price in exchange for the boost in search results. You essentially bid for search placement. The more you're willing to allow ebay to take, the higher they'll boost you. Ebay is nice enough to provide you a suggested bid for each listing based on your item and category, though, so you won't end up bidding more than necessary. This suggested bid is the average percent of the item sale price your competitors are willing to pay.

Example would be you sell Like New shoes. You opt your shoe listings into the program. Ebay suggests you bid at 7.3%. Instead you'll want to do something around 7.7% (or even higher depending on your profit margins) because this is the average suggested bid so other sellers actually have their bids at more or less than 7.3%. I like ~.3% because it allows for coverage in bid fluctuations, without being too high when bids drop lower than the suggestion.
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Old 05-27-2018
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Default Re: How to get best match and increase rank?

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Originally Posted by ithelps View Post
I'm selling a competitive item and so many people are selling. I noticed that some of my competitors are always in best results while mine is never on the front page. How do they get on best match with new accounts and i can't get up on that page?
Your competitors might be on this forum, just saying
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Old 05-30-2018
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Default Re: How to get best match and increase rank?

Following EB pricing suggestions is the fast road to bankruptcy.
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Old 05-30-2018
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Default Re: How to get best match and increase rank?

Quote:
Originally Posted by dallis View Post
Following EB pricing suggestions is the fast road to bankruptcy.
Right. It's why you need to only use them to get front page. From there it takes care of itself.

More than worth it losing >$1 off a sale if it meant making it back and then some from 3 more sales down the road cause your position in search results got you more traffic than your competition.

More sales for less or less sales for more. Comes down to whether or not doing more sales for less is still more profitable after moving more product and the shipping costs to get the product to you don't eat it all up. It should actually work to your advantage moving more product for less because the shipping costs of larger orders are significantly smaller in relation to the order size. I don't need to tell you that though lol.

Last edited by Sunspot144; 05-30-2018 at 12:23 PM.
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Default Re: How to get best match and increase rank?

Personally i think the fastest way to the top is being a top rated seller. Im always best match on all my products.

Sometimes the only reason im not top best match is cause my competitors are using sponsored listings like a mofo otherwise my stuff is always on top. Helps there arent many top rated sellers in my category.
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Old 06-22-2018
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Default Re: How to get best match and increase rank?

Top Rated & Powerseller are meaningless in in Best Match.

Promoted listings are a complete waste of money.
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  #13  
Old 06-22-2018
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Default Re: How to get best match and increase rank?

Some accounts just do better than other accounts regardless of how much $ you throw at eBay or how low your prices are. Some accounts have invisible backend restrictions that prevent them from ever getting past a certain point.

Aside from that, newer listings always do better than years old listings. Taking down an old listing with thousands of sales built up, taking new pictures, then relisting with all the latest keywords can really boost sales.
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Old 06-22-2018
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Default Re: How to get best match and increase rank?

Quote:
Originally Posted by phaz0rz View Post
Taking down an old listing with thousands of sales built up, taking new pictures, then relisting with all the latest keywords can really boost sales.
OR just make a new listing with new titles, pictures and prices and leave the old one up too. Just another spot in the search results.
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Old 06-22-2018
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Default Re: How to get best match and increase rank?

^^Touché


Still though if certain old listings are bringing down overall sales conversion, they're dragging down your account and it's time for them to go.
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Old 06-22-2018
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Default Re: How to get best match and increase rank?

If you have alot of units then sell the first 20 at a slight loss, the sales will boost your listing . Slowly increase price making sure your listing is moving at the top. Once you are at the top and have sales history you can price it whatever you want abd people will buy yours even though it is more expensive.
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Old 06-22-2018
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Default Re: How to get best match and increase rank?

Unfortunately, free shipping + 30 Day returns + Free Returns help best match.

I never had much of a change with promoted listings.

Seems like whatever ebay wants to promote in Fall, Summer, Spring or Winter updates is what helps Best Match.
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Old 06-22-2018
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Default Re: How to get best match and increase rank?

Results may vary but it's a no brainer for me.



Also going to interject for those wondering why sales drop off in first quarter and blame ebay 'limiting algorithms'. Graphs are strikingly similar......



And



Editing to include the (predicted) brutality of AMZ's PPC model vs ebay's PPS



Guaranteed delivery is arguably the largest factor in best match results, coming before traffic (yes, lots of traffic, even w/o conversions), sales volume (+promoted listings), fast n free, price and TRS/UPC/MPN.

Last edited by Sunspot144; 06-22-2018 at 06:14 PM.
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Old 06-23-2018
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Default Re: How to get best match and increase rank?

The last chart shows a promotion cost total of over 50%!!!

Who in their right mind thinks that’s a good spend?

The first graph at 7% would be a good investment, though.
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Old 06-23-2018
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Default Re: How to get best match and increase rank?

Quote:
Originally Posted by dallis View Post
The last chart shows a promotion cost total of over 50%!!!

Who in their right mind thinks that’s a good spend?

The first graph at 7% would be a good investment, though.
Sifting through them to find the best sellers - some campaigns are showing an overall improvement in terms of average cost of sale week by week i.e. the first 5 ACoS %'s on the list are going down. It's slow, though.

Best way to think of promoted listings on AMZ is like a windup toy. This is the painful part. lol But worth it in the long run to find those golden nugget best sellers. It's blast off and you earn all your wasted money back and then some. Have to spend money to make money...
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