Why would you want to use the same info across your accounts? As the guide points out, you should never re-use the same info without risk of being linked.
Variations of your name are OK (e.g. Anthony Smith instead of Tony Smith)
You can get creative with street addresses as well, but you should follow stealth principals in either case.
I make all my big selling accounts in my own name. Eliminates 100% of ebay issues and creates the strongest and best accounts. You still have to start slowly on paypal but the ebay is magnitudes stronger.
That being said, I only make accounts in my name that I plan on keeping long term. Big accounts.
If you are turn and burn type of seller, this is not a good idea for you.