What could be the reason, my competitor sells the same item, he has 51 positive feedback, i have 39 positive feedback.
His sells 1-2 a day, i sold 1 in a week.
What drives customer to buy (or not to buy)?
You can check also shipping and handling time (preferable 1 day), shipping costs. You may offer 30/60 days free returns. Use more keywords in the listing title. Check what is your competitor offers better than you and adjust.