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-   -   Curious of current sale ratios you guys use (https://www.aspkin.com/forums/ebay-discussion/154551-curious-current-sale-ratios-you-guys-use.html)

vettefever17 08-08-2026 04:02 AM

Curious of current sale ratios you guys use
 
Given today's market environment, I feel like we have been more stressed than ever trying to understand and respond to account metrics amid inflation and competition.

Specifically:

1. Profit margin. What are you guys currently experiencing on your TRUE GROSS margins? I know markup has gone ape****.

2. For shiggles, what markup do you guys consider to even be feasible in today's market?

3. What ROA metrics do you guys have with promoted listings? I am currently deep-diving into the value aspect of this ratio on eBay.

I will share a vague picture of where I am with my inventory. I have realized that anywhere from 300-500% markup is needed to even think about selling (retail cost over wholesale cost). Gross profit sits around 75-150% (net profit over wholesale cost). While on paper that may look good, 30-36% is going to eBay, and 10-25% goes to shipping; the sale ends up at about 15-30% profit based on retail price for all of your work.

As for ROA, 6-9 points.

agent006140 08-08-2026 06:36 AM

Re: Curious of current sale ratios you guys use
 
what do you sell,300-500% markup?
You offer free shipping !

solefoodbk 08-08-2026 07:05 AM

Re: Curious of current sale ratios you guys use
 
Build a website, problem solved.

Use AI to market. If you get sales on eBay there is literally no reason why you cannot get it on a website.

agent006140 08-08-2026 07:09 AM

Re: Curious of current sale ratios you guys use
 
Quote:

Originally Posted by solefoodbk (Post 1270481)
Build a website, problem solved.

Use AI to market. If you get sales on eBay there is literally no reason why you cannot get it on a website.

then why do all these websites also sell on Ebay?


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