Maybe but...
so far they have a long way to go in user friendliness. Have you tried to advertise yet with Google Base? I did, and I suddenly felt really REALLY inferior. You almost have to have a programmer mind to understand the concepts and to implement them. Something that I find very ironic when google is supposed to be the K.I.S.S. database. I will welcome a truly auction based "G-Bay" but Base just gives me a whopper of a headache and no clue what's going on. And the customer service, such as it is, is like the blind leading the blind.
Ok, I'll pack away my soapbox and move along now.
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