I think mentioning anything about fraud or how it will hurt you if they leave less that 5 stars is very unprofessional. I don't think soliciting for feedback or ratings is a good idea. I like the Vistaprint card idea, but only as a tool to please the customer- Thank you for your business, blah blah blah.
Personally, I offer free shipping (usually) and I ship same day, and I always package the product as professionally as possible am available by email immediately, etc. My DSRs are very high, and all of my accounts have 100% positive feedback, including my powerseller account. I try to just offer superior customer service, and if that compels someone to rate me, then great.
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