eBay Launches Campaign Showing Eco-Conscious Ways to Shop

[eBayNews]

eBay's Green Team is launching a six-week "re+purpose campaign" to inspire people to make more sustainable shopping choices and increase awareness that "the greenest products are often ones that already exist, whether vintage, used, or repurposed."

The eBay Green Team is a community of over 100,000 eBay consumers and employees from more than 25 countries. The campaign kicks off October 7 through a collaboration with The Uniform Project, which is designer Sheena Matheiken's year-long mission to increase awareness about sustainable fashion and raise money to support education for underprivileged kids in her native India.

In May 2009, Brooklyn-based Ms. Matheiken pledged to wear the same dress for an entire year as an exercise in sustainable fashion. Inspired by the uniforms she wore as a child in India, she called her venture The Uniform Project, and her challenge has been to reinvent the uniform dress every day by accessorizing it with sustainable goods - vintage, borrowed, purchased on eBay and elsewhere.

Beginning October 22, eBay's re+purpose campaign moves into its second phase via a collaboration with PopTech and MAKE Magazine to show how old items can be transformed into creative and functional new products. And on November 4, the eBay Green Team will launch the third and final phase of re+purpose alongside ecofabulous.com by holding a national competition for the most creative do-it-yourself home decor reuse project.

From October 7-21, for every person who joins the eBay Green Team, designs their own look, or tells a friend, eBay will donate $1 to The Akanksha Fund in support of the cause.

Link to eBay Green Team page