eBay new role: Vice President of UK Trading
eBay new role: Vice President of UK Trading
25/06/2012 at 15:40
eBay have appointed Tanya Lawler to a new role as Vice President of UK Trading. Previously Director of Direct Channels at Sainsbury’s Tanya will join eBay in the Autumn.
Tanya’s remit will be to develop eBay’s customer strategy & drive growth in eBay’s retail brand business & business seller partnerships, which include Superdry, Bench, House of Fraser, LK Bennett & Comet, as well as to help recruit further high street brands to the eBay marketplace. She will report directly to Clare Gilmartin, VP Marketplaces UK & Rest of Europe with the Buyer, Enterprise Sales & Marketing functions reporting in to her.
This means Tanya will be directly responsible for driving buyer activity on the site, all Enterprise account recruitment & eBay’s marketing focus (which we guess includes TV, Print & online). That mean pretty much anything that impacts retailing on eBay bar seller functions will ultimately be down to Tanya to get right.
Tanya has a fairly impressive resume which prior to Sainsbury’s includes Group Commercial Director at Argos, & VP of Retail at Capgemini. She should also be well placed to handle the marketing side of her new role having worked in the media & telecommuncations sectors as both an Executive Producer & a Television Director. | 
