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Your best bet is to relist the item, pay the fees Ebay will charge and stop shill bidding.

I knew someone would bring this up and you're absolutely right as well. I think it really depends on the product. I sell low volume, high dollar items.

That being said, I think it's important to note that with auction listings comes the potential to make bigger sales and increase profit margins. Over a period of time, even a few dollars extra per sale (but I'm talking about hundreds of dollars extra) really adds up and is great for your bottom line.

I haven't implemented it yet, but I'm gonna use several stealth account to list BINs of my items at high prices to create "market value" for my items and thereby creating value, and in the Buyer's minds, a greater "potential for savings" in my auction listings.