Etsy taking more money
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A new risk-free way to advertise
You know advertising is key to growing your shop and expanding your reach. But, you’ve told us that promoting your products across the web feels risky because you could pay for ads that don’t lead to a sale.
Today, we’re excited to announce two updates to help you increase traffic to your shop with advertising.
First, we’re introducing an expanded advertising service: Offsite Ads. We’ll pay the upfront costs to advertise your listings on multiple high-traffic sites including Facebook, Instagram, Pinterest, and Bing in addition to Google.
We’re also making some changes to Etsy Ads to put you back in control of your advertising investment. Your Etsy Ads budget, which previously went to both onsite and Google Shopping ads, will now only go toward promoting your listings on Etsy.
Here’s how Offsite Ads works: We’ll pay to promote your listings across the web. When a shopper clicks on an online ad featuring one of your listings and purchases from your shop within 30 days, you’ll pay an advertising fee on that order. You only pay an advertising fee when you make a sale. Offsite Ads is only available on Etsy - we designed it with your unique needs in mind.
Your shop is a success story - you made more than 10,000 USD in sales in the past 12 months. That means you’ll benefit most from this advertising service, so you’ll be required to participate. You’ll also get a discounted rate of 12% for the lifetime of your shop, while most sellers will pay a 15% fee.
This update shouldn’t have a big effect on your bottom line. Based on your sales this year, we estimate that this fee will apply to less than 10% of your sales.
You’ll be able to see exactly how many sales you’re getting from Offsite Ads on your new dashboard, which will be available in a few weeks, and you’ll start being charged later in April.
You can get more details about this change in the Seller Handbook and we’ll keep you posted over the next few weeks.
Learn more
We can't wait to hear what you think.
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