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A $5 Billion Retail Empire That Sells Nothing Online (But Is Beating Amazon)
 

This stood out to me, because it shows that you don't have to adapt to this new generation in order to be successful.

According to Forbes "An average Ollie’s does about $130 in sales per square foot, lower than Target (roughly $300), Walmart ($430) and even dollar-store levels ($200). These numbers support the idea that Ollie’s is, indeed, less expensive. Yet Ollie’s is more profitable. Its operating margin exceeds 13%, beating out Walmart (4.1%), Target (6%) and Dollar General (8.6%)."

https://www.forbes.com/sites/abrambr.../#4504e4ee50d5

Re: A $5 Billion Retail Empire That Sells Nothing Online (But Is Beating Amazon)
 

It is not gaining momentum because they fear a linger recession and blow back will destroy all of the margin. The numbers do look good, but I did a little more digging from when the article was written. Their cash is burning. Their margin is dying. They are basically experiencing the squeeze with everyone else in the competitive market. Do I think they have value? Sure. But based on metrics of cash, margin, and book to stock price, I would say stay away. I personally would buy in the 30-40 dollar range. I think it could dive that far.