When used correctly in a social media marketing campaign, Twitter can be a powerful tool to get your company’s information out to customers and potential customers. Twitter can be used to promote specials, give away coupons, advertise new products and connect with customers on a personal basis to inspire loyalty to your company. Whatever you’re starting a company or selling on eBay,
Quickerbuy, ioffer,etc, in order for you to successfully connect with the right crowd you’re aiming for on Twitter, you need to read these 5 tips for Twitter success.
1. Make a reasonable follower goal. It’s unlikely that you’re going to get millions of Twitter followers (unless you’re famous), and after all it’s better to get 100 good followers who will actually read what you tweet rather than 1,000 spam accounts. Focus on gaining quality followers and grow your network over time. However, if you grow your network too large, you may not be able to keep all your followers happy. If you can get 1,000 good followers who actually interact with you, that’s great. If you find yourself at 1,000 followers, next shoot for 5,000 quality followers.
2. Invest time in your Twitter account. The more time you invest the more you will get out of your Twitter account. In order to attract and maintain followers you have to make sure you’re giving them interesting information that they want to read, which means tweeting at least once or twice a day.
3. Focus on a specific topic. If you can become known as an expert in a certain topic, people will look to you for information on that topic, which will allow you to gain and maintain quality followers. However, trying to become a expert of a broad topic is hard because there are so many others on Twitter tweeting about that same thing. The more focused your topic is, the more likely you are to gain followers who look to you as an expert on the subject, which will make them keep checking back.
4. Once you choose your topic, keep your tweets relevant to that topic. Otherwise, you will disappoint your current followers and they may un-follow you. Also you won’t be able to attract new followers that are interested in information dealing with that subject. Post links, facts, tips, news, etc. that deal with your specific subject only.
5. Respond to your followers. Remember, the point of social media marketing is to be social! If someone asks you a question, respond! If you neglect your followers they will neglect you! Sometimes when you have a lot of followers it’s hard to respond to every single one, but try your hardest to respond to the majority in order to keep the conversation active.
