I do see an immense positive with PPC whenever I advertised for my websites. I get repeat buyers as well which is a huge added bonus.
Granted, it does so get expensive. However, compared to amazon outrageous fees, you can actually come out ahead with what you spend for advertising than what amazon takes out in fees. It just comes to knowing who your target audience is, demographics, the time they will more than likely shop online, age bracket, good/negative keywords and curtail your PPC around that to get the most qualified coming to your site. The more qualified, the higher your sales.
Last edited by Recherché; 08-05-2009 at 09:40 PM.
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