Re: Why does ebay suggest your OWN items to purchase through email!?
In marketing terms its called re-targeting and all the big online retailers have invested heavily in this particular strategy.
Basically, you will see a lot of the same types advertisements over and over based on what your search history on the site. If you go to amazon and look at mostly kitchen-ware, you'll notice kitchen-ware ads on amazon and google searches, because they asusme that you are interested in them over random ads.
For eBay, if you continue to look at your listing, I bet they track that and re-target your listing to you in your ad - so eBay is more listing specific rather than niche specific.
To get a better idea, check out perfectaudience.com (who I used as my re-tagreting campaigns) - they explain it really well on the front page of their website.
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