Everything Everywhere
Britain's biggest mobile operator, Everything Everywhere, announced the imminent launch of its superfast mobile service under the new brand EE, putting it in line to become the first operator to carry the iPhone 5 on the 4G network.
Device makers including Samsung, Nokia, HTC & Huawei will be available through the EE brand.
Everything Everywhere, a joint venture between France Telecom's Orange & Deutsche Telekom's T-Mobile, will use the new EE title for its shops, network & the 4G service. Its existing Orange & T-Mobile brands, which have 27 million customers, will remain.
EE will start offering a fixed-line fibre-optic service & the first fourth-generation mobile access within the next few weeks, delivering speeds around five times faster than existing 3G networks.
The demand for faster services has been driven largely by the popularity of smartphones & tablet computers.
The EE brand began testing in four cities including London & it expects the service to be available in 16 cities by the end of the year. It has not released pricing details, but it aims to begin commercial rollout in about a month.
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