I think it's great. It does have niche markets for particular things, but overall, you can sell anything. The point with these alternate sites is to utilize their free promotion to the fullest. Don't slack on it. EC frequently gets high results on Google. You need to be sure to complete as many attributes as you can for each product inside your EC control panel. They also promote on a few other search engines, but if done properly, you can get great sales.
As always, research competitors and who is selling what. Their feedback system is nice because it will show the actual number of sales a seller has completed and not just feedback received like EB or AZ. Also, get active in their forum. It is helpful.
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